My blog is just starting to throw off regular leads, but you have to be a meticulous nutcase that can put blinders on and not pay attention to anything that might derail you.

Real Estate agents want leads dropped in their laps with no work involved – HA! That is not how it works and neither do the top top producers just sit around and have leads “just show up” They have big teams, big overhead and big responsibility.

The paradigm shift that Tom will learn about the hard way is that we have moved from a Yellow Pages Display Ad first point of contact business model to a consumer base that Googles everything. My biggest fattest goal in new media and this new business first point of contact model is to be GOOGLE-ABLE with an insane level of content about me that creates a giant virtual resume. Display Ads “I’m Number 1″ don’t catch the eye of people Googling. Those ads don’t even show up where people Google.

Oh yeah -”Virtual Resume” is mine This is what I have been talking about for a while now. Yeah Im known for video, but video is only a part of my strategy.

My blog is just starting to throw off regular leads, but you have to be a meticulous nutcase that can put blinders on and not pay attention to anything that might derail you.

Real Estate agents want leads dropped in their laps with no work involved – HA! That is not how it works and neither do the top top producers just sit around and have leads “just show up” They have big teams, big overhead and big responsibility.

The paradigm shift that Tom will learn about the hard way is that we have moved from a Yellow Pages Display Ad first point of contact business model to a consumer base that Googles everything. My biggest fattest goal in new media and this new business first point of contact model is to be GOOGLE-ABLE with an insane level of content about me that creates a giant virtual resume. Display Ads “I’m Number 1″ don’t catch the eye of people Googling. Those ads don’t even show up where people Google.

Oh yeah -”Virtual Resume” is mine This is what I have been talking about for a while now. Yeah Im known for video, but video is only a part of my strategy.

Maybe Rob Hahn and Tom Ferry have not sold real estate in the traditional manner. I know more about Tom so I will comment about what he does and why most of what he is doing is relevant. Tom, like many others, is a business coach. His chose niche just happens to be Real Estate. Top and his coaches do not help you sell real estate, per se. What they do, is help their clients develop a plan for their business and life, create a schedule for the agent to follow to achieve the goals of the plan, and bring a collaboration of agents together to share what is working the best.

Regardless of what either one of these guys think, it comes down to you as the individual business owner. Do you want to embrace the changes and develop a plan to incorporate them into your overall plan, or do you want to be stuck doing the same old thing just because it’s comfortable?

I know what the answer is for me.

Maybe Rob Hahn and Tom Ferry have not sold real estate in the traditional manner. I know more about Tom so I will comment about what he does and why most of what he is doing is relevant. Tom, like many others, is a business coach. His chose niche just happens to be Real Estate. Top and his coaches do not help you sell real estate, per se. What they do, is help their clients develop a plan for their business and life, create a schedule for the agent to follow to achieve the goals of the plan, and bring a collaboration of agents together to share what is working the best.

Regardless of what either one of these guys think, it comes down to you as the individual business owner. Do you want to embrace the changes and develop a plan to incorporate them into your overall plan, or do you want to be stuck doing the same old thing just because it’s comfortable?

I know what the answer is for me.

The best example I’m seeing right now outside of the tools we offer that look for people asking about real estate, is for Realtors to create community fan pages. I see many very effective ones being created right now that are engaging huge communuties, including Dale Chumbley’s that is referenced in this article: http://www.agentapplause.com/realtor-facebook-fan-page-strategy-gains-4000-local-fans-in-12-days/

The best example I’m seeing right now outside of the tools we offer that look for people asking about real estate, is for Realtors to create community fan pages. I see many very effective ones being created right now that are engaging huge communuties, including Dale Chumbley’s that is referenced in this article: http://www.agentapplause.com/realtor-facebook-fan-page-strategy-gains-4000-local-fans-in-12-days/

You made the point that its hard work. The key is to figure which hard work pays off the best. With real estate, it isn’t in social media.

You made the point that its hard work. The key is to figure which hard work pays off the best. With real estate, it isn’t in social media.

1) Use Facebook to friend all of your SOI and stay in their stream constantly giving soft reminders that you are a Realtor. (Helps get referrals.)
2) Monitor Twitter daily using our tools to find anyone discussing real estate in the area. Engage with them by answering their questions, not suggesting “call me for info on this topic.” For example – Someone might be discussing the thought of renting vs. buying and they would send a link to an article regarding that subject as well as a rent vs buy calculator. (A friend of my Ted Mackel does this even more effectively using Video really engaging with people See an example here: http://www.youtube.com/user/tedmackel#p/u/15/3rQDi_4cRns )

I can tell you from training all over the country that the most effective agents are the ones that have strategies, not just sitting there playing around all day. They offer real value to potential clients. I can also tell you that blogging or vlogging is the best return on social media, it’s also the hardest. Jay Thompson does this most effectively with his http://www.phoenixrealestateguy.com site.

1) Use Facebook to friend all of your SOI and stay in their stream constantly giving soft reminders that you are a Realtor. (Helps get referrals.)
2) Monitor Twitter daily using our tools to find anyone discussing real estate in the area. Engage with them by answering their questions, not suggesting “call me for info on this topic.” For example – Someone might be discussing the thought of renting vs. buying and they would send a link to an article regarding that subject as well as a rent vs buy calculator. (A friend of my Ted Mackel does this even more effectively using Video really engaging with people See an example here: http://www.youtube.com/user/tedmackel#p/u/15/3rQDi_4cRns )

I can tell you from training all over the country that the most effective agents are the ones that have strategies, not just sitting there playing around all day. They offer real value to potential clients. I can also tell you that blogging or vlogging is the best return on social media, it’s also the hardest. Jay Thompson does this most effectively with his http://www.phoenixrealestateguy.com site.