Realtors are starting to spend more time on social media tools like Facebook, Twitter, Flickr, and Foursquare. Major real estate sites like Zillow and Trulia have even taken notice and built social media products to help Realtors. The most comment objection heard from productive agents about social media is that they don’t have enough time in the day to manage these sites. While many Realtors thoroughly enjoy their time interacting with friends on these sites, few have action plans for engaging new and reconnecting with past clients. This causes social media to become a time suck of chatting with friends, family, and colleagues.
Tribus Helps Brokers Find Engagement
When most new brokerage sign on with Tribus, management and all agents receive a comprehensive 2 day, in-person training course on all the new tools and resources at their disposal. On top of this they receive in-depth instruction about how to use these social media sites to engage new individuals, and gain trusted advisor status in their market. Many agents see social media as a broadcast tools, in the same way that a newspaper, television, or postcards are, instead of the two-way communications platform that it is.
With over 400 million users of Facebook, Twitter’s explosive growth, and new sites popping up every single day, using social media in your marketing efforts is no longer an option.
Tribus will assist your agents in learning blogging techniques, how to build community fan pages, and how to use Trulia Voices and Zillow Advice. On top of the in-person training, your agents will also have access to training videos posted on your education website, BrokerageU. Additionally, Tribus can help your brokerage set social media policies. For example, do you want your Realtors representing your brand while posting photos of themselves drinking alcohol or participating in other non-work related activities?
Some Topics Covered:
- How to create profiles on the major sites
- What type of Facebook Fan Page to setup
- How to engage potential clients on Twitter
- Using Trulia Voices and Zillow Advice to become a trusted advisor in your market
- Blogging to build a community
- Using Posterous to drive traffic through content syndication
- Posting Yelp! reviews
- Setting up A LinkedIn Online Resume
- and more!
