According to the National Association of Realtors 2008 study, 88% of all home buyers said they would “definitely” or “probably” use the same Realtor again.
The problem is that only 6% of home buyers end up using the same Realtor more than once. This can be attributed to many different factors, but the primary reason Tribus has identified is due to a lack of regular, strategic, long-term follow up with clients after the sale. Agents get busy seeking out new clients and assisting clients actively searching for property that they forget to carve out time in their schedule to reconnect with past clients. TribusConnect makes this automatic.
Email Drip Marketing
When a new brokerage signs on to work with Tribus, we work with their management team to get a better idea of their client demographic. We first create a custom email template for the brokerage. Every email that is sent out from any agent either via the drip system or individual messages to clients features this custom template or one of over 50 additional theme based templates they cna choose from. Each template features numerous links back to the agent or brokerage website. Additionally, dynamic content such as current rates from affiliate lenders, etc can automatically be included.
Next, custom drip messages are drafted for use and made available to all agents in the brokerage. The brokerage can choose to write unlimited additional campaigns for their use, as well as agents can create their own campaigns as well.
An example of some of the campaigns that are ready for use:
- Client-For-Life 3 year buying cycle
- Client-For-Life 5 year buying cycle
- Client-For-Life 7+ year buying cycle
- Hot homebuyer (purchasing in next 3 months)
- Warm homebuyer (purchasing in next 6 months)
- Cold homebuyer (purchasing 6+ months away)
- Home selling
- Market stats
- Investor clients
- First-time buyers
- Geographic farm
- and countless more.
Realtor Recruiting Platform
TribusConnect also offers those in charge of recruiting in your office the ability to automatically touch groups of Realtors. The included recruiting campaigns offer the ability to segment lists of agents based upon sales volume or other criteria. While many Realtors probably receive countless messages such as this each month, our system provides a unique offering. The messages have content of actual value that Realtors can use in their daily business. You’ll have access to send all trainings that Tribus uploads to your Brokerage University site to your recruiting list. Being the knowledge resource with regular emails that help them get more business will place your brokerage at the head of the pack should they decide to make a move.
Click Here To Download a Datasheet on TribusConnect Drip Email For Realtors
Can’t be any worse than what we’re doing now.