How To Write a Real Estate Blog: For Beginners
by Katie Ragusa
on Jun 25, 2013
Listed in Content

Blog Quote BubbleThe Dreaded BLOG

I could never quite understand why, but it seems that the more Realtors I meet, the more it becomes apparent that there is some sort of consensus among most Realtors that they have decided to avoid blogging as if it were an infectious disease. Blogging could actually be one of the  single most impactful steps that you could personally take to improve your website’s rankings in your spare time (go ahead and insert the inevitable groans and eye rolls here).

Stay with me for a minute. We all make the time for what’s important. The fact is, that if capturing online leads is important to you, you have got to set aside enough time to blog; or else your website will be left in the wake of other sites who are cranking out the content. Let’s even out the playing field.

Think about it; you have loads of thoughts, opinions, and resources all rolling around in your mind. Let’s make use of those! Search engines rank websites based upon loads of different metrics and you can improve your chances by featuring as much verified, unique content as possible on your website- on an ongoing basis.

Learn About Our Custom Real Estate Brokerage Software

What is one way to continually add new content to your site? THROUGH BLOGGING.

If the very thought of writing a blog (or even finding your’s) makes you a bit nervous, just follow these simple rules.

  1. Make it easy for you to find your new blog page. Bookmark a direct link to your “Add new post” page so that you get right there, without having to hunt through your site for where exactly to click to get to where you need to go. Take this a step further by saving your log in credentials to the computers you use most for the smoothest possible process.
  2. Pretend that you’re just typing a document. Forget about the fact that this is going to be published and indexed on the web for a minute, and let’s simplify the process for you. Remember that a good blog post is made up of 4 key ingredients: a descriptive title, a unique body of content, a general category, and a main photo. With a little practice, you can be writing great articles in no time; no technology degree necessary.
  3. Write about what interests YOU. Don’t believe for even a minute that every single post that you write has to focus exactly on “Real Estate”. In fact, branching out on other topics can only broaden your audience. You can absolutely still find great potential leads who happen to stumble onto your website looking for a restaurant review. Just make sure that all of your topics are very geographically focused. Stick to your main area of focus that your website has surely already pinpointed.
  4. Make use of your resources! Do you have a photographer, loan officer, home inspector, contractor, etc. who knows a lot about their field? Ask them to feature a story on your blog! You could even work out a schedule so that they are posting bi-weekly, monthly, quarterly, etc.. Especially if you’re already giving them lots of business, ask them for a favor in return.
  5. Hire it out. Of course, you can get out of writing the blogs yourself by throwing a little of your marketing budget into it. We think that blogging is a great skill to develop; but if you’ve read all of the above steps and just don’t have the time, at least work it into your budget to hire it out so that your website will have fresh content all the time.

Need more blogging inspiration? Here are a few topics courtesy of our team.

Community Ideas:

  • Grand openings of new businesses in your area
  • School events
  • School test scores
  • High school sports programs and games
  • Plays
  • Fundraisers
  • Free concerts, fairs, or other family fun
  • Local date night ideas
  • Restaurant reviews
  • Farmer’s markets
  • Charities in the area
  • Home improvement tips
  • Local election dates and voting locations

Real Estate Ideas:

  • New neighborhood developments
  • Tips for selecting a Realtor
  • Market updates
  • How to select a home warranty
  • What to expect during the closing process
  • First time buyer FAQ’s
  • Tips for Sellers
  • Tips for Buyers
  • Tools to know what you can afford
  • How to refinance your home

Ideas Featuring Listings:

  • Coming soon listings
  • Just listed
  • Open houses
  • Recent sold listings
  • Most expensive home in an area
  • Best locations for waterfront homes, dining options, proximity to parks, etc.
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Real estate is in Katie’s blood. She's a second generation REALTOR and comes to TRIBUS after working for a prominent custom home builder in metro Atlanta, GA. While selling homes she realized she had a passion for helping agents establish a meaningful web presence and a build CRM that worked. Since then she's become a Certified Scrum Master (CSM) and graduated from a UX program, all while staying grounded in real estate technology.
Her background in the industry and her training in psychology have paved the way for her current user experience focused role, where she leads the product team at TRIBUS.

  1. Touch Point

    Great tips, Katie. I’m a digital marketer and we do web design and SEO, and we just landed a new real estate broker client. One of the first things I told him that we should do is set up a blog. It will help him not only get more traffic to his site but will also separate him from the other brokers as the local real estate expert, and everybody prefers to do business with the local expert. Considering the little time involved, it’s a no-brainer. And that’s a great list of ideas for topics that you provided, too. –David @ Touch Point Digital

    Posted on 6.25.13 at 12.04 pm
  2. Katie Ragusa

    Great to hear you’re using this info in your own business, David! Consider even taking things a step further and set up the client’s Google+ authorship on the website as well as adding the link to the site in the “Contributor To” section on Google+. This will verify all that great blog content AND create a rich snippet for the client’s search results pages.

    Posted on 6.25.13 at 1.19 pm
    1. Touch Point

      Absolutely, Katie. The authorship markup is very important and it will no doubt become even more important in the near future, as Google wants to eliminate anonymous content. Every blogger and author should use the authorship markup, and it’s very simple to set up. The author’s image snippet has also been proven to lead to a greater click-through rate, even greater than higher-ranking search results. And not to one-up you, but don’t forget about using the “rel=publisher” tag on your home page, too. 🙂 –David

      Posted on 6.25.13 at 1.45 pm
  3. kettyboucher

    As a real estate professional, you should have at least have 50-100 keywords or topics or phrases that you can generate from your services. You can also generate the same number from the common questions that you get from home buyers and sellers.

    Posted on 7.12.13 at 4.53 am
  4. Eric Stegemann

    @kettyboucher I would have to disagree with you that 50-100 keywords are good for a Realtor. Most Realtors should focus on just a handful of keywords or less. I think it’s very ambitious for a Realtor to spend that much time identifying and tracking that many words and regularly including them in posts. With just 5 or so keywords and mixing up word placements so you don’t have exact matches.

    Posted on 7.29.13 at 8.30 am
  5. m.s.Woods

    Katie, I’ve found blogging to be extremely profitable and have been doing it for several years. I even set up city blogs independent of my real estate website to attract people to the site that simply want to know about Indianapolis, IN and the surrounding communities. If you like, you can look at our event and city information blog called FunCityFinder here:

    Posted on 10.8.14 at 8.28 am
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