Key Content to Publish on a Real Estate Website
on Jun 4, 2014
Listed in Content

Are you having trouble creating content for your site?

Sometimes it’s not as hard as you think. Simply take a look around your community and put yourself in the mindset of local (or relocating) buyers and sellers: What might they want to know? The more content, the better!

Real Estate Information

1. Listings

Every real estate agent must have his or her listings on a website! A great way to stand apart from other agents in your community is to include short snip its about the property, high-resolution photos and videos that showcase the home on an in-depth level.

2. Local Market Trends

Let your customers know what the other homes in the neighborhood at being priced at and some of the stats from the areas that they are thinking about. There are various online tools that can provide you with appropriate data that show the active housing marketing of specific towns.

3. Buyer/Seller FAQs

If you received a question from a client, past client or potential client that you can add to your website, do it! People tend to have a lot of the same questions and proactively having these answered on your site is always a plus.

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Community Information

1. School Districts

Schools often play a very important role in the home buying decision. Staying up-to-date with school events, awards, accolades and more gives potential home buyers an inside look into the community.

2. Upcoming Community Events

Creating content about local community events shows you are active and care about the town you represent, and home buyers will appreciate the knowledge you are giving them. The culture of a neighborhood can make all the difference!

3. Local Sports Teams

If you’re a huge sports fan, your leads might be too! Local sports teams, whether amateur, professional, college or high school, are often of interest to home buyers. Keep track of who is doing what and take note of awards, titles and important events.

Helpful Articles

Helpful Tips

1. Common Misconceptions About Home Buying/Selling

If you are able to provide any bit of knowledge to a client or potential client regarding these areas it shows that you care and are looking out for your client’s best interest. Writing on this topic can also save you from some hassle!

2. Home Safety Tips

Give your readers tips on keeping a safe environment for friends and family within their homes. This can include information based on the seasons, recent news stories and more.

3. Ways To Improve Home Value

One of the best ways to keep clients returning to you is to act as an expert in all things home buying, selling, remodeling and living! They will refer to information like improving the value of your home even when they aren’t in the market for a new house, but will likely remember you when they are.

VP Product

Real estate is in Katie’s blood. She's a second generation REALTOR and comes to TRIBUS after working for a prominent custom home builder in metro Atlanta, GA. While selling homes she realized she had a passion for helping agents establish a meaningful web presence and a build CRM that worked. Since then she's become a Certified Scrum Master (CSM) and graduated from a UX program, all while staying grounded in real estate technology.
Her background in the industry and her training in psychology have paved the way for her current user experience focused role, where she leads the product team at TRIBUS.
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