Many professionals wonder that every day. But take a look around the internet at the millions upon millions of websites and blogs that are created, and ask yourself one simple question: How am I going to stand out among these other sites? And that’s exactly why hiring a professional writer for your blog makes sense.
Having a blog is a lot more than expressing your thoughts these days, it’s about creating a virtual community and attracting the critical eyes of Google. A professional writer understands the intricacies behind Google rankings and the incredible importance of organic search engine optimization. The purpose of having a blog is to attract readers to your writing to serve as an authoritative voice in the real estate industry. While you may have extensive knowledge of the industry, communities in which you serve and rules and regulations to follow, you may not be able to portray those thoughts as fluidly as a professional writer. Don’t worry, you shouldn’t be expected to.
Do you remember learning about the English language in high school and its incredible intricacy compared with other languages? We all know how to speak properly, but abbreviations, spell check and a general lack of consistent practice has turned many of us into not so great writers. And with your busy schedule, there’s no time to ensure your grammar is correct. A professional writer likely has a degree in some form of writing or media, understands how to construct a proper sentence and knows the AP style book like the back of his or her hand.
Writing for real estate takes time, especially because proper grammar and following the rules of Google are so important to follow. Constructing a well-thought, well-researched and unique article is a job in and of itself, and you shouldn’t have to take time out of your day to post a blog. In order to increase your ranking, blogs need to be posted on a consistent basis over a long period of time. Professional writers follow trends and know exactly what to craft based on the ever-changing guides of Google. Yep, Google makes tiny shifts on a daily basis to ensure that users are reading the most worthwhile content when they search for a specific term.
Sure, hiring a writer costs money, but would you fix faulty wiring in your car or a broken water pipe without proper education? Writing is a craft, and with the internet so saturated with blogs, you really want to be sure that you’re putting out the best content possible. Your readers will see this, and so will Google.