Creating a Google Places Page For REALTORS
by Katie Ragusa
on Dec 18, 2012
Listed in Marketing, Social Media

Google Place
Since you already have a Real Estate business, why not list your company or Real Estate team on Google Places? This is an online forum of listings (or “Places”) that consumers can quickly go to view important information that is related to your business: location, services, contact info, hours, etc… You get the idea.

Each Google place is free to enter and allows you to verify information currently available online (via Yellow Pages, etc.) as well as edit or add additional information as necessary. Note that your “Place” needs a valid address in order to successfully set up the Place Page. Google will most likely verify this info by phone or mail to assure accuracy.

How do you go about adding your Place to Google’s? If you already have a Google account, head here to get started. If not, just click “Sign Up” once you’re there. Note that if you currently have a team of multiple people operating as the same “place” it would be a good idea to add them to your Google account before beginning the following steps.

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Now that we’ve begun, Google will need a little more info from you.

  • Enter your business’ country and telephone number. Google will attempt to locate any readily available information about your business online from this so make sure to use your primary office number.
  • On the next screen you will add all basic info: mailing address, website, email, phone number, hours and additional details. Check to make sure the red PIN is dropped in the correct location on the map after entering your address.
  • On this same screen you can also add photos and video.
  • This is also the place where you can add multiple service areas as well. For example, your Google Place can only have one physical address (i.e. your office); however you can add on additional areas that you work in here. Find more info on service areas here.
  • Next, Google will want to verify the accuracy of this info by completing some kind of security test. Once done, you now have a new “Place” on Google.
  • To take things one step further, you can even add the map and details of your business to a page on your website!

We need to mention that Google always has the final say on what shows up on any of their services. They have to approve your place listing in order for it to make the cut and be visible to the general public. To assure that you have the best possible chance of yours showing up, read over their terms and check to make sure that you meet all of their guidelines. A common pitfall comes when agents try to squeeze in marketing info, incentives or phone numbers into the “Business Name” field. There’s a place for your promotions and services on Places, just not in the name field.


VP Product

Real estate is in Katie’s blood. She's a second generation REALTOR and comes to TRIBUS after working for a prominent custom home builder in metro Atlanta, GA. While selling homes she realized she had a passion for helping agents establish a meaningful web presence and a build CRM that worked. Since then she's become a Certified Scrum Master (CSM) and graduated from a UX program, all while staying grounded in real estate technology.
Her background in the industry and her training in psychology have paved the way for her current user experience focused role, where she leads the product team at TRIBUS.

  1. Touch Point Digital Marketing

    Creating a listing on Google Places, also now known as Google+ Local, is one of the most important things that any business can do, including real estate agents. Just a couple of other tips…

    In addition to making sure that your business is listed in Google Places, you should also “claim” your business’ listing. This process is a way to verify that you are the owner or employee of the business and allows you to take control of the listing’s information. Secondly, you have to choose one category for your business using Google’s list of options, but you are allowed to add up to 4 custom categories. Use them and use them wisely. But do NOT just try to stuff keywords in here, because Google can and will remove your entire listing. You also want to take your time and fill out your profile completely, which includes adding images, a description of your business and services, your web site URL, etc.

    There are several other very important sites that you will want to list your business in as well. These include Yahoo Local, Bing Local, Yelp, Citysearch, and, among a few others. Do the same for each of these online directories. Make sure that your business’ information–the address, phone number, name of the business, etc–are all consistent and the same on all of these sites.

    I can promise you that by taking these tedious but important steps, you will see results, both in you web site’s ranking and in the amount of new clients that you will have.

    David D.
    Touch Point Digital Marketing Agency

    Posted on 12.23.12 at 10.37 pm
    1. Eric Stegemann

      Great comment and tips on using the categories. They do make a huge difference in where you show up.

      As far as other sites:
      A company just acquired by SEOmoz has a great tool for checking these things. Have you seen it?

      You just type in your business name and zip and it shows you all of your local places that you show up (or don’t and should!)

      Posted on 2.6.13 at 12.26 pm
      1. Touch Point

        Glad you mentioned, Eric. It’s a great place to start. Just go down the list and make sure you set up a listing on every one of those sites, and claim your listing, too. Those directories are where every business should start. Beyond that, there are many other small directories, such as niche and local/city-level directories, that you should try to get in. Make it a goal to get your business listed in all of the major directories (those found at asap, then keep adding your business to the others every week. You will not see immediate results, but I do promise that you will see great results soon.

        Posted on 2.6.13 at 5.42 pm
    2. Katie Ragusa

      Thanks for jumping in the conversation David. And great point about keywords as well. Google is extremely aware of what image you’re portraying and will absolutely not give credit to Authors appearing as Organizations (who should set up a Place page instead) or Places who over utilize keywords and end up looking spammy.

      The best thing to do is make sure everything is filled out to the fullest on any listing or public online profile and to be as descriptive as possible.

      Posted on 2.6.13 at 5.26 pm
  2. Mike

    This could confuse Google if the company already has the listing and then multiple teams try to list as well.

    How do multiple teams create a place inside a single brokerage.

    Posted on 2.6.13 at 12.11 pm
    1. Eric Stegemann

      Great point about multiple agents. You could do it as multiple agents at the same place, and then at least people show up with a great opportunity to connect.

      However, what we recommend, if the agent feels comfortable (especially since most states list it publicly) is to put your home address for each person. It really spreads out the reach and more importantly gets them closer to where people are searching. Someone searching in a neighborhood for a city + Realtor is more likely to have the person who’s Google + / Places page that lives in that area show up.

      It really spreads things out in terms of reach for the team / brokerage.

      I’ve seen other people even create a place page for each of their listings as well. That’s probably on the grey line of what the Google TOSs say, however, it’s an option worth looking into for some that don’t mind toeing the line.

      Posted on 2.6.13 at 12.17 pm
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