So you have a blog and you have been encouraged to load it with content, but now the question arises: “Exactly how much content should I be posting to my blog?”
It might seem like a simple question that would fit with a simple answer, but the fact is that the answer will vary based on who you’re trying to reach and the information that you’re trying to convey. While on one hand, you’ll want to consistently refresh your blog readers with new and exciting content, there should be a specific goal or plan in mind that you’re trying to reach.
First, it’s important, especially with brand new blogs, that you post as consistently as possible. Whether that’s once a week or once a day, you’ll want your blog to gain traction on the web and the best way to do that is to keep the original, creative and informative posts coming through one after the other.
Connecting With Your Audience
Who are you trying to reach? Buyers? Sellers? Both? What information are you trying to impart? These are important questions that you’ll need to ask yourself and formulate your content strategy around. A healthy mix of relevant market data updates, community news and evergreen pieces is recommended. An evergreen piece is defined as a blog post that never loses its relevance and contains no time-sensitive information.
Creating an authoritative, accurate and informational voice through a steady stream of blog content will gain you an audience before long. But don’t forget to promote your content! Take to social media: Tweet, post on Facebook, and on LinkedIn, any time you create a blog post. Advertise your content in hopes of reaching an even broader audience.
So how much blog content should you be posting per month? Simply put, as much as it takes to engage with and address the concerns and questions of your readers. You don’t want to repeat yourself or go off on unrelated tangents, so stay on task and completely cover whatever topics you feel are pertinent in that given month.
A good way to know whether or not you’re staying on task is to create a dialogue with your readers. Ask open ended questions, liven up the comments section and encourage feedback and participation. This way you can stay on top of your readers’ preferences and create the most relevant and welcome content possible, moving forward.