Press releases can be an incredibly effective tool to enhance your overall marketing campaign. While your blog can be considered as home base for your overall web presence, press releases have the ability to reach a much wider audience than you may have ever anticipated.
One common mistake that real estate professionals make when they formulate their press release strategy is creating it internally. Sure, it’s important to announce relevant updates for your business, such as noteworthy promotions and market updates on the communities you serve, but those updates can lose their credibility if the author and overall tone and voice of the release are coming straight from your company.
That’s why it’s important to utilize a third party to report on your major news and announcements. This adds credibility to not only the subject of the release, but to the overall image to your business, as well. It’s one thing to be the one reporting on your accomplishments or announcing news you consider relevant, but it’s an entirely different thing to have a separate source reporting on you.
The Power of Links
Press releases featuring a wide distribution can cast a large net, and function to funnel relevant traffic to your site. Come up with an accurate, authoritative quote for the release and set the anchor text to link back to your site. Readers may want to follow through and find out more about your availability and offerings as an agent.
You should also utilize links to support the assertions you’re making based on data and other hard information. Stating that the National Association of Realtors® recently published some interesting findings is one thing, but stating it and then linking to the actual report creates visibility and adds authority to your statements.
A sound real estate press release strategy can go a long way in increasing your branding and web presence while channeling important traffic to your site.