Globalization. Integration. Paradigm. Streamline. These are just a few buzzwords that corporations all over the world use as a way to market their services, vision and role on the world stage. Marketing itself is a term that buzzes around and lands in a variety of different roles and outcomes for companies. Simply put, marketing is a way to get your brand out and known and is a great tool for any real estate agent looking to showcase their talents. It’s actually very simple and doesn’t require a list of words that no one really understands.
Here are a few tips for marketing your business for success in today’s buzzing economy:
Tip 1: Start Fresh
The internet, and more specifically Google, is god in marketing. This is a platform that continually changes its rules for bringing your name and your brand up on potential clients’ computer screens. Your first step in learning practices that will get you to the front page? Throw out everything you’ve learned about marketing and start fresh. Things change so rapidly that it is advantageous to keep an open mind to the continual stream of new information. You’ll never become an expert, but you’ll at least amass some important know-how and experience in trends and changes in this ever-transitioning field.
Tip 2: Build Your Content
Content marketing is essentially a way to provide free information on your website to potential clients while also establishing you as the expert in your particular field. Continually stocking your website with reputable and timely information is an excellent way to market yourself or your company as an entity that is following trends and keeping up with latest data. Clients always want to hire the best in the field, and this is one easy way to show that you are the best.
Tip 3: Build Your Network
This point is not to be misconstrued. We want you to build connections within your network, not just make more connections. Five or 10 quality connections can really help you make an impact in your community. Don’t just swap business cards at networking events, spend time getting to know people. Your influence will be more reputable and people will likely want to work with you more. Perhaps reaching out through an email marketing campaign is also a great way to touch base with your network and reinforce your business’s ability to be a strong asset in someone’s life.
Tip 4: Take Your Website Seriously
Unlike you and your employees, your website is up and working for you 24/7 and says more about you than you may know. Those who take care in their website demonstrate that they understand current trends in business and are fully capable of making that framework operate in their favor. Potential clients will almost always use your website to “check you out,” so you’ll want to make sure that it is up-to-date and user-friendly.
TRIBUS Group is up-to-date on marketing and can provide all of these services to the savvy real estate agent. If you are interested in our services, please don’t hesitate to contact us with any questions you may have.