How To: Create A Facebook Community Fan Page
by
on Mar 27, 2010
Listed in News

Many Realtors have been asking lately about the thought process behind setting up a Facebook fan page.  They’ve seen other Realtors setup pages for themselves and they want one too.  The problem with this is that in general, other than your friends, family, and potentially past clients, few others will want to become your “fan” without knowing you.  People are fans of things they love and without a previous interaction with you they probably won’t love the brand of Joe Smith, Realtor.  They will however, fan things that they are passionate about.  For example: There are 5 million fans of Coke, 1.4 million fans of Chick-Fil-A, etc.  The most we’ve ever seen for a Realtor is around 1200.

However there is a related topic that Realtors can have a fan page on that does build an immense amount of engagement on, the communities in which they live in and service.  Building a community fan page such as “Living in St Louis” or “The Newport Beach Lifestyle” can be a great way to gain respect and “trusted advisor” status as the top Realtor in the area.  By building a page and not spamming the wall with countless messages about your open houses, searching your IDX, etc.  You’ll have a great chance at long term success in building fans.

One such person that has done this very well is Dale Chumbley in Vancouver, WA.  His site has over 8200 fans in just over 30 days without sending a single person a request to become a fan. Of the 8200 fans, Dale estimates that at least 60% of them live within his service area!   His page : 365 things to do in Vancouver, WA has a tremendous amount of user engagement.  A recent post had 53 comments and 38 likes!  As each of these people like or comment on the site, more people see the page join.

The only branding toward Dale that is seen on the site is a link to his Clark County Real Estate Guide, and a video explaining the service mentioning his name and that he is a Realtor.  This allows people to engage each other without feeling like they will be spammed.

A few suggestion items to do when setting up a Facebook Community Fan Page are:

  • Photos and Videos Of The Area
  • Reviews Of Local Establishments Such As Restaurants and Entertainment Locations
  • New Business Opening Lists
  • Discussions of Community Events
  • Coverage Of Major Community News

How To Guide: Setting Up A Real Estate Community Fan Page

Eric works with real estate technology companies and brokerages across the country to see what's next for the future of the industry and directs our internal development projects here at TRIBUS.
  • Hey Eric,Thank you so much for the shout out. I've been extremely pleased at the amount of interaction with my community. This is a site for my community and seeing them embrace it and make it their own is huge! I can't wait to see how this year long project plays itself out. What a wild and crazy first 38 days this has been. Now if you'll excuse me, I have a post for Day 39 to finish up. :)

  • Hey Eric,Thank you so much for the shout out. I've been extremely pleased at the amount of interaction with my community. This is a site for my community and seeing them embrace it and make it their own is huge! I can't wait to see how this year long project plays itself out. What a wild and crazy first 38 days this has been. Now if you'll excuse me, I have a post for Day 39 to finish up. :)

  • Eric – yeah, it definitely works better than a specific real estate business fan page… one built around community and about the area seems to pull more engagement for sure. Just ask how many fans real estate agents have on their business page, in comparison to a city or area fan page!It not only works for Real estate agents, but mortgage folks as well! :-) Our sponsored page at 365 things to do around Olympia WA seems to be following suit and the growth in a few days its' had is due to the community and of course, Dale Chumbley who has graciously shared his story and what he's learned from other agents throughout the US with similar success… I can't wait to see what happens at day 180! :-) The lesson to learn? People on Facebook don't care about you as an agent (they really don't care about real estate agents or what they have to say about open houses, listings, etc PERIOD!) they care about themselves, where they live and what they want to know about an area. Become the resource about an area, using Facebook to reach them and you'll earn the right to enjoy the fundamental secret in being successful with social media marketing: People will do business with those they know, like and trust! :-) Dale's definitely got it down…awesome to see and it couldn't happen to a nicer guy!!Ed

  • Eric – yeah, it definitely works better than a specific real estate business fan page… one built around community and about the area seems to pull more engagement for sure. Just ask how many fans real estate agents have on their business page, in comparison to a city or area fan page!It not only works for Real estate agents, but mortgage folks as well! :-) Our sponsored page at 365 things to do around Olympia WA seems to be following suit and the growth in a few days its' had is due to the community and of course, Dale Chumbley who has graciously shared his story and what he's learned from other agents throughout the US with similar success… I can't wait to see what happens at day 180! :-) The lesson to learn? People on Facebook don't care about you as an agent (they really don't care about real estate agents or what they have to say about open houses, listings, etc PERIOD!) they care about themselves, where they live and what they want to know about an area. Become the resource about an area, using Facebook to reach them and you'll earn the right to enjoy the fundamental secret in being successful with social media marketing: People will do business with those they know, like and trust! :-) Dale's definitely got it down…awesome to see and it couldn't happen to a nicer guy!!Ed

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  • monicamcnamara

    Very impressive. I am curious, with FB being FB, on the Community Pages, are you notified via email if there is a comment made to your post? That occurs w/a personal profile, but not with a fan page. Wanted to know how the Community pages are being handled by FB? TY

  • monicamcnamara

    Very impressive. I am curious, with FB being FB, on the Community Pages, are you notified via email if there is a comment made to your post? That occurs w/a personal profile, but not with a fan page. Wanted to know how the Community pages are being handled by FB? TY

  • monicamcnamara

    Very impressive. I am curious, with FB being FB, on the Community Pages, are you notified via email if there is a comment made to your post? That occurs w/a personal profile, but not with a fan page. Wanted to know how the Community pages are being handled by FB? TY

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