You’ll hear many SEO people, especially those in the real estate industry, make wild promises about what they can achieve. “You’ll be to the top of Google”
Jim Somers, an agent at Alain Pinel who sells Homes in Redwood City, CA recently told me he spent $4000 with one SEO firm who promised him top page of Google, yet he never made it past page 3. Of course he didn’t get his money back and ended up doing better by purchasing SEO for Dummies!
The proof is in the results. Where does your site rank after someone has managed the SEO? Be wary immediately of any SEO person that promises a specific result. The truth is that SEO is art, it’s just as much art as the original design of the site. It takes knowledge of what users search for… it takes knowledge of how search engines rank results… it takes knowledge of how code works. Furthermore, it takes content, quality written content that to the average users appears as completely natural, but to a search engine it’s gold.
We had a proud moment at Tribus today, our Los Angeles, CA brand Partners Trust Real Estate Brokerage made it to position 6 for the term Los Angeles Real Estate Brokerage. One might think this is a lengthy term, but there are 58 million results that were produced from this search. We were able to achieve this after just 3 months of the site being live.