2009 was a speaking tour year of sorts for me. I spoke at over 10 Real Estate Bar Camps throughout the country, including Philadelphia, Chicago, Phoenix, and Los Angeles… At almost every event I did a session titled hyperlocal media to win at Google. The conversation almost always starts the same way, I cover Mike Simonsen’s statement that there up until 2009, there were only 3 things that people cared about when going to a real estate website.
- What’s for Sale?
- What’s my home worth?
- How’s the market?
But early last year I decided we needed to add a new item to this list. Hyperlocal data. Up until now, there wasn’t really an easy way for people in subdivisions or smaller neighborhoods to get news about their community. When are the garage sales? What did the homeowner’s association decide? etc… Realtors across the country started to tell some of these stories via their blogs etc. Because Realtors are so ingrained in the community they were primed to provide that data in a central easy to find source. But Realtors only have a limited amount of time. There are plenty of other blogs out there by community residents that discuss local news but they previously had been hard to find.
Outside.in is changing this! I’ve been a fan of Outside.In for driving traffic to your local blog for about a year now. In some cases for brokers that we’ve setup hyperlocal blogging platforms for, it’s the number one referral source! Recently we’ve been playing with a private beta version of Outside.in ‘s new publisher’s engine. And I believe it’s an easy way for real estate brokers to get hyperlocal content on their site. While it has almost any city listed, it also in some cases gets as granular as a subdivision! (To check out one of our sample pages using this new platform see Whittier CA Home Stats )