-I preface this post by suggesting that there is NO specific rules about social media and what you can do. It SHOULD be free and an open conversation, not something that is forced. You shouldn’t take the information below to be an exact program for what you need to do. I suggest this only as a way to begin in social media. You’ll find that after you get into it, it will ingrained into your daily life.
We do social media trainings around the country offering Realtors a glimpse at how it can expand their long term business. I’ve been to numerous other sessions offered by qualified social media trainers in real estate and I converse with them about what is the number one push back on using social media. Without a doubt it’s “where do I find the time?”
If you had a TV during the 90s you no undoubtedly remember “8 minute Abs.” It was a video sensation. You could have six pack abs in just 8 minutes a day!
However the concept in the video offers nothing different than what we all know. Crunches and situps leads to tightened abs. The real sensation of this video is that it made this easier to achieve for most people by convincing them to do it each day. Who can’t find 8 minutes in their day to achieve something they really wanted? They started the routine and stuck with it because it didn’t seem as daunting as dressing up for a workout in a public place, driving there, waiting for machines, etc. It really was just 8 minutes that could be done whenever there was free time.
The question is are you as serious about increasing your online branding and potential long term business by devoting just 8 minutes a day? I’ve been working on this concept over the past few weeks and am convinced it’s not only feasible but very doable.
There are a million scenarios of how you can use your 8 minutes, but I will focus on what I believe to be the two most powerful social media networks for Realtors: Facebook and Twitter. (We’ll do another post soon on who to follow on Twitter, this is an important aspect. Many Realtors spend their time following other Realtors on Twitter. For long term strategy it would be much better if they actively sought out people in their area to follow.)
(It is best to try and break up your 8 minutes into two chunks, one around lunch, one in the evening. But the tasks to do are the same….) Each task can be completed in 1-2 minutes. Where people spend a lot of their time in social media jumping from person to person trying to find anything of value. When time is a major issue it’s much easier to just look for the tidbits and if you find nothing to move on…
1) I would start with Facebook by logging in and looking at your news feed (the main portion of the site when you login). Take a quick glance through to see if there are any photos or items that are of particular interest to you. If so comment on them not just with “nice photo” but with something meaningful.
2) Take a few moments to look through some of your close friends’ pages to see if there is anything you missed throughout the day. Try to pick different people different days. Obviously you’ll have a mix of friends that are ultra-social on Facebook and those that rarely update their pages.
3) Login to Twitter and immediately check your @Replies and DMs respond to them immediately if necessary.
4) Look through your current stream of commentary and see if anything is of interest to you and if so @Reply them.
5) Post a message or link to an article that you were interested in throughout the day.
Things to remember
– Try to post at least one item every 5-7 days that without selling reminds people you are a Realtor. A really amazing deal… Market stats that show something you wouldn’t expect… a VERY high priced listing… a message saying your excitement at closing a deal today… etc. The most important aspect here is that these sorts of message should encompass no more than 10-20% of your total feed.
– People don’t go to social media sites to buy houses. They go there to strengthen previous relationships and build new ones. You’re goal is to interact.
– Over time you should try to expand your social media usage to be something you do in lots of little spurts throughout the day. For example if I’m waiting in line chances are I’m on Twitter or checking Facebook. It’s a way to stay connected without taking up time I should be doing something else. What else do I have better to do while waiting for food at a restaurant? This involves getting social media apps on your cell phone.