It was with a lot of interest that the below blog post came on my radar screen tonight. First of all, it’s written by a close friend, Devesh Khare at Aumnia ( a partner company that Tribus works with) and his passion for doing right by his customers pours through. His point is an important one, if you are a company offering products, especially to Realtors, I think you should have a code of ethics to live by… one which says you have to have a reasonable belief that your product is actually going to help the purchaser. If you are a Realtor, I think you need to make a conscious decision anytime your purchase a product to actively consider whether the product will either help you make more money or make you more productive. If not then why purchase it? If you’re considering advertising with a company, ask them for tangible metrics of how many clicks / transactions they have brought to another agent. Also ask for a few since anyone can show you a good outlier or two.
Soapbox#1: only results matter!Yes, mobile is the fastest growing marketing medium. Yes, every company should have a mobile presence. But, mobile is just like any other marketing medium – success is defined by results. Nothing else. Period.Soapbox#2: taking a business mobile starts by defining successI feel like mobile vendors should take a step back and help their customers define goals with mobile. Just building “something mobile” doesn’t work, and never will. Here’s the process I plan on using with my customers: 1 define success – what do you want from mobile?, 2 create a mobile strategy – what’s the right medium for the business?, and 3 build & release. Notice building is step 3… it should never be the first step.Time to live by my own wordsI’ve spoken to others about this topic and they all agree but still continue down the “fast money” path. I may not be cut out for business with my ethics but I want to make a change. If you’re a regular visitor to our website, you might have noticed that we completely changed our layout and messaging. This was done so we can clearly state our corporate philosophies and promise to customers. We don’t just want our customers to go mobile, we more importantly want them to succeed. This may sound cheezy to some, but it’s in important shift in thinking that is required.