The Impact of Mobile Technology For REALTORs
by Katie Ragusa
on Jun 13, 2014
Listed in Mobile

technology small businesses

Small business is on the upswing, confidence is building and a large contributing factor to this current trend is the application of mobile technologies in the modern workplace. Mobile devices make processes more efficient, keep offices glued together through communication and help businesses reach a target market. Most of all, they save businesses time and money. On the whole, smartphones, tablets, laptops, mi-fi devices and apps have saved small businesses around the country roughly $67.5 billion in a year, according to a study by the Small Business & Entrepreneurship Council.

Since mobile devices are steady becoming more universal and are now less splintered by competing operating systems, more merchants find themselves utilizing payment systems that are operating through all types of smartphone and tablet platforms. Most small business owners are properly acquainted with mobile card reader services such as Square and Level Up, while most Android devices support Near Field Communication (NFC) payments through apps like Google Wallet. Since traditional POS systems are no longer mandatory, most space confined industries (food truck vendors as an example) find themselves able to free up valuable real estate to be more cost-effective.

Small businesses also find value in the low cost of entry that most online marketplaces offer. In a study from 2012, it is estimated that four out of five mobile users have accessed some sort of retail content through their device. It is also projected that mobile internet usage will eclipse desktop usage in the near future. This built-in customer base that seems to always find itself connected helps businesses more clearly plan marketing campaigns with an emphasis of mobile at it’s core. This is beneficial to not only online retailers who deal exclusively in cyberspace, but for brick and mortar businesses who are optimized to make the most of local user search queries from the web.

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Benefits of Mobile Use in the Workplace

When talking benefits of mobile technology for REALTORs, it’s hard to overlook the way that productivity apps such as Google Drive, Evernote or Dropbox have positively impacted office efficiency. The ability to recall and search documents through cloud servers expedites the retrieval process, lowers file storage costs, and is generally a more secure method of housing sensitive company information.

Developers of these programs stay competitive by offering valuable updates to add important supplemental features or to improve an app’s workflow, which in return brings calculable benefits to the end user. Cloud computing also presents ecological opportunities for companies to lessen their carbon footprint. Dependance on paper products is lessened, and minimal use of on-site servers keeps energy and climate costs down. Cloud based productivity apps offer solutions to help small businesses contend with larger companies.

While it is possible to rattle off a laundry list of benefits for companies to embrace mobile, a large section of small businesses still find themselves without adequate IT solutions. A recent study from Brother International Corp polled 500 small business owners and found that 64 percent feel overwhelmed when it comes to IT tech.

Many owners feel that there are simply not enough resources to implement customized mobile tech in a valuable way for their business. To combat this, IT companies have looked to outsource their products and support services via bundled packages designed specifically for the small business owner in mind. This allows for businesses normally without viable IT solutions to stay competitive.


Check out our list of 5 mobile apps for real estate agents and more apps here.

VP Product

Real estate is in Katie’s blood. She's a second generation REALTOR and comes to TRIBUS after working for a prominent custom home builder in metro Atlanta, GA. While selling homes she realized she had a passion for helping agents establish a meaningful web presence and a build CRM that worked. Since then she's become a Certified Scrum Master (CSM) and graduated from a UX program, all while staying grounded in real estate technology.
Her background in the industry and her training in psychology have paved the way for her current user experience focused role, where she leads the product team at TRIBUS.

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