Make your Website Stand Out
by
on Jan 25, 2013
Listed in Tech

Does your site meet consumer needs?

You may already have a fully functional Real Estate website, but does it stand out from a crowd? In addition to the basics, you’ve got to offer some extras to make sure that your site continues to keep the visitor’s attention.

While we always try to give our clients great no cost ideas to make a bigger impression on potential leads, some items covered in this article are considered “add-ons”, or extra services that you can incorporate into your site. Some of these suggestions could come with a one time or monthly cost, although we do try to suggest extremely affordable options.

How do you decide what add-ons are worth your while?

Go with what your site visitors care about most.

Sharing
The majority of sites out there allow the visitor to be in control of what they choose to share from your content. Adding a more advanced version of sharing can also push your new blog activity to your social channels automatically! If you are a TRIBUS customer, there is a sharing function already built right into your website. It’s called Publicize and it’s ready for you to choose what to share.

Not already a TRIBUS customer? Another one of our favorites is a service called If This Then That or “IFTTT“.

Chat
If you find yourself (or an assistant) in the office a good amount, this is a wonderful way for you to connect with potential clients! Instant communication is such an important aspect of high level lead conversion. We especially like ReadyChat because they’re integrated with TRIBUS’ CRM, or SnapEngage for their customizable options and the ease of integration with your website.

Blog Publishing Services
Not blogging enough? That could be a website killer, so we want to make sure you have the tools to choose a great service with NO copied content. Make sure to choose a reputable writer who will tailor SEO optimized content to your area, your business strategy and your clientele.

Phone Integrations/VOIP
REALTORs are some of the busiest people on the planet. We also know that although you always want to be on top of incoming phone calls; that it isn’t always that easy. A great phone system can make all the difference in the world!

Are you a broker? Easily route calls through your set list of agents. Are you an agent? Set up a phone line for each listing, specify when the phone rings and when it goes to voice mail, send pre-recorded voice blasts to clients and more. Check out our integration with CallAction to learn how to push call and text history into your CRM.

Market Statistics
Wouldn’t it be wonderful if you could display a page on your website that always showed updated market stats for your coverage areas? And wouldn’t it be really nice if the visitor could request email updates of how the market is doing? With TRIBUS, you can.

Do you use some other services that you have had success with which aren’t included in this list? We would love to hear your feedback and get suggestions of your favorites!

VP Product

Real estate is in Katie’s blood. She's a second generation REALTOR and comes to TRIBUS after working for a prominent custom home builder in metro Atlanta, GA. While selling homes she realized she had a passion for helping agents establish a meaningful web presence and a build CRM that worked. Since then she's become a Certified Scrum Master (CSM) and graduated from a UX program, all while staying grounded in real estate technology.
Her background in the industry and her training in psychology have paved the way for her current user experience focused role, where she leads the product team at TRIBUS.
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