Let’s “CHAT”
by Katie Ragusa
on Oct 12, 2012
Listed in Websites and SEO

If you have a current website, do you use any kind of chat feature?

There are loads of different chat options out there that can be quickly and easily integrated with your site. There are also plenty of different pricing options that can depend on the level of customization you’re looking for.

From our time spent studying the way a user best responds to a website, we’ve found that one key item always comes out near the top of the list. The visitor must feel like they can interact with you instantly.

Did you know that the amount of time Realtors now have to respond to a lead while you still have their attention is less than 5 minutes? If you don’t respond within 5 minutes, you may have lost them. Chat let’s you connect and interact with those leads right away without ever having to waste a second.

So, in the end, no matter which chat system is your favorite, we say choose one! Chat is great if you, or an assistant of yours is at a computer for a portion of the day. This way, as long as you remain logged into your website, you’re ready to accept chat messages.

I’ll pick a chat system to talk about as an example that I have grown to like and that I’ve seen produce some great results, even with their free basic pricing option. Let’s talk about “SnapEngage”.

SnapEngage will let you log in and choose to have a free trial period if you are looking to test how chat looks within your site. Literally as soon as you’ve completed signing up, the system will spit out a code. This needs to be copied and pasted into the html template of your site. Typically, it will be placed within the footer. If you have a Tribus website, one of our reps will be happy to take this code and input it into your website for you.

The automatically generated code will supply you with the most basic design of the chat icon- see the green “help” button on the example photo below. . However, there are loads of options on how you are able to change the location of where the “Chat” sits on your website. You can also customize the graphics and text requesting the chat. A great idea is to set it to display that you’re ready to chat while logged in and also that when you’re gone, the visitor can still quickly send you a message.

Plus, you can even add multiple agents to your account or even choose to set up a proactive chat. Ever seen the message that pops up while you’re stagnant on some web pages? That’s called a proactive chat and you can customize the text and amount of time it will take to pop up.

For more info, check out SnapEngage today.



VP Product

Real estate is in Katie’s blood. She's a second generation REALTOR and comes to TRIBUS after working for a prominent custom home builder in metro Atlanta, GA. While selling homes she realized she had a passion for helping agents establish a meaningful web presence and a build CRM that worked. Since then she's become a Certified Scrum Master (CSM) and graduated from a UX program, all while staying grounded in real estate technology.
Her background in the industry and her training in psychology have paved the way for her current user experience focused role, where she leads the product team at TRIBUS.

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