The Question of Conversion
by TRIBUS Marketing
on Aug 4, 2012
Listed in Websites and SEO

Lead ConversionSearch engine optimization and pay per click marketing will get visitors to your site.  Self promoting your website through your existing marketing channels and social profiles is another way to get visitors to your site.

Now that you have visitors to your site, are you converting that traffic into leads?

This is a question that I ask of myself constantly.  The real challenge is that there isn’t one “right answer” about how to convert website traffic into real estate leads.

My experience is as a lender attracting and converting online buyers through a WordPress website.  I am also a licensed real estate broker, but I don’t sell real estate.

As a lender and a real estate broker, I have the unique opportunity to approach marketing to home buyers using both loan programs that buyers need to purchase, and home search (MLS IDX) for home buyers to search for the homes they want to buy.

I would love to hear your experience, because my experience is that getting buyers to sign up for IDX drip emails is getting tougher and tougher.  I blame the ever increasing availability of free home search on the internet.

Learn About Our Custom Real Estate Brokerage Software

If you are a real estate agent having great success adding website visitors to your IDX home search drip, and even if you’re not having success, consider adding mortgage related calls to action and lead capture opportunities to your website.

Having a mortgage lender partner to provide down payment assistance and credit qualifying content to your site can super charge your ability to convert traffic into leads.

The question of conversion is always the same –  “How can I deliver enough value to the reader that they chose to work with me?”

Marketing your real estate business online is an interesting turn of the tables in regards to having control over the decision making and lead conversion process.

An anonymous reader on your website will opt-in and volunteer their contact information only after you have been successful at earning their trust.

If your website is not converting leads, there are three reasons why this could be.

  1. You are not getting enough traffic to your site – remember, this is still a numbers game.  Only a small percentage of visitors will convert into a lead.
  2. You are not delivering enough value to the reader – if the reader gets to your site and does not find what they are looking for, they will leave.
  3. Your website is not optimized to convert traffic into leads – having effective calls to action, having a simple user friendly design, and offering the answers to the questions your readers are asking is absolutely essential.

The first two factors are your responsibility.  Traffic is either driven, paid for or attracted to your site by consistently creating unique and relevant content on your site.

The last factor is all about the technology that you use.  I’m biased.  I have trusted my conversion to Tribus since 2010 and continue to place my trust and income on the innovation and vision of this technology.

I do not get anything for telling you about what I use in my business to convert website traffic into commissions.  I do however, believe that the more you share, the more you receive.

I hope that by sharing my personal experience that you will be inspired to participate in this community and apply the lessons we share to your own marketing efforts.


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