How many times do you perform a Google Search to see a video box in the first few results? It’s happening more and more. Google knows that people like to watch videos to get the information they are looking for – therefore they have started to increase the volume of search results with videos.
It’s part of the reason that Google, a search company, bought YouTube – now the number 2 search engine in the world.
Here are a few quick tips from our video partner, Wistia, on why Video SEO is so important.