Why Don’t You Group Blog?
by Eric Stegemann
on Aug 6, 2012
Listed in Marketing, Websites and SEO

Realtors Writing Blog PostsFor three years, I’ve been wondering why more Realtors don’t take advantage of group blogging.

Let me start out by saying that I understand all the other Realtors in your area are somewhat of your competitors.  I understand that there is a conflict of interest.  However, for the next 2 minutes, why not forget all of those reasons you shouldn’t do this, and consider why you should.

Why Most Realtors Don’t Blog

After polling hundreds of Realtors, and speaking to our own clients, the absolute number one reason Realtors don’t blog is because they “don’t have time.”  (Followed by “I’m not a good writer.”)

But if a client called and wanted to see a million dollar house would you make time to show them?  Of course right?

The reason that people will do that and not blog is because they can see the tangible benefit of it.  They see that if the person writes the contract they will make $x.  But somehow Realtors divorce blogging from a money making activity.  (We’ll discuss that at another time.)

However, if doing the work is difficult because you always find something else you should be doing, try group blogging.  Why?  Something interesting happens when you start working with a group.  It’s the same reason you actually go to the gym when you pay for a trainer or have a buddy.  There is accountability built in.  If you don’t follow through, there is someone else making you feel bad for not doing your job.

So if nothing else, it will make you write more regularly.


More Posts = Exponentially Better

Each post you write gives you exponentially more power with your search engines efforts.  Google loves recent content.  If you have numerous people writing, more posts with unique content will help you rank higher on Google.  If you are all keeping each other on a timely blog writing schedule, then you’ll have at least twice as many posts as you would have otherwise had.

Over time your site will build content faster than even some very large competitors since you’ll be focused on writing regularly.  This is one of the ways our company coaches clients to be able to beat sites like Trulia, Zillow, Realtor.com and others.


Lead Routing / Round Robin

The other benefit of working with another agent on your website is that you can each more specialize in an area.  Then you can route leads between the two of you based upon who knows the area best.  (PS Specializing in an area and writing about hyperlocal topics are great blog post ideas.  The more speciality you go, the more your clients are going to see you as a area specific resource.)

If you don’t want to specialize, you can always just set your leads to round robin.  This should get rid of any fear of working with someone else.  You should be getting more leads than writing by yourself and if you set it to automatically round robin there will never be a fear that someone is stealing the good leads from the other contributors.

Eric works with real estate technology companies and brokerages across the country to see what's next for the future of the industry and directs our internal development projects here at TRIBUS.

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